Paris games week
Paris Games Week
The project
UX/UI design and development of the event website: the digital showcase driving announcements, practical information, and ticket sales for France’s largest gaming convention.
For its 14th edition: 161,000 visitors over four days, from October 29 to November 2, 2025, at Paris Expo Porte de Versailles, we designed the event’s digital experience.
This edition marked a turning point: SELL, the convention’s owner since 2010, entrusted its production to a new trio: Fimalac Entertainment, GL Events Exhibitions, and Webedia, with, for the first time, an opening night accessible to the public.
161,000 visitors. Four days.
The challenge: generate excitement, provide information quickly, and drive conversions,on desktop as well as mobile, where a significant share of traffic takes place during the event.
On the tech side
Complete redesign of the Paris Games Week website, with a new architecture built on Sanity CMS and a front end hosted on Vercel.
We designed an entirely new interface, enhanced with custom animations and micro-interactions, to deliver an immersive, dynamic experience true to the world of gaming.
The platform needed to handle significant traffic peaks before and during the event, particularly around announcements and ticket sales opening.
The architecture and performance were therefore optimized to ensure fast loading times, smooth navigation, and a stable experience—even when thousands of visitors connect simultaneously.