Ami Mailbox
Ami Mail box
The project
Design and development of the second chapter of the F.AMI.LY: a new storefront experience: choose a mailbox and slip a virtual postcard inside.
Send a postcard, receive a surprise
The concept
From December 4 to 18, 2024, each member could choose one of the nine AMI Mailboxes online and deposit a virtual postcard for €250. In return, a surprise was revealed in the days leading up to Christmas: a ready-to-wear piece, a lifestyle accessory, or an experience—including an invitation for two to the Fall/Winter 2025 show and a private shopping session worth €3,000
The benefit of an existing foundation
One year after the Mystery Box, AMI didn’t need to rebuild anything: the same platform, random allocation system, and member account management were reused. Only the visible experience changed.
This is exactly what a long-lasting infrastructure makes possible: launching a new campaign without having to reinvest in the foundation.
On the tech side
We developed the entire purchasing journey: form, payment, and confirmation, along with the integration of scroll-triggered 3D videos.
Behind the scenes, each box was represented by a transferable NFT stored in a wallet, within a Web3 infrastructure that remained completely invisible to the user.