Guerlain Tale of Wonders
Guerlain - Tale of wonders
For the Christmas holidays
For this project, we transformed Guerlain’s Christmas campaign, “The Tale of Wonders,” into a fully immersive digital experience.
The story: One winter evening, in an enchanted perfume workshop, a drop of magic escapes from a bottle and brings to life, through animated paper art, the gardens around the world that inspired the House’s most iconic creations.
We recreated this garden as an online journey, where each scroll reveals a new scene, a chapter from the story, and a selection of Christmas creations.
The experience
The story unfolds through bespoke visuals, concise copy, and subtle calls to action that connect the tale’s emotional dimension to the online boutique, inviting users to enjoy the story and shop at their own pace.
As users progress down the page, they discover the different product universes: fragrance, makeup, skincare, and precious objects curated for the festive season.
Our role
Creative direction, UX/UI, 3D and motion design, front-end development, and integration into Guerlain’s existing digital ecosystem. The site runs on Next.js and Vercel, ensuring fast load times and seamless navigation across all devices.
Accessibility: a complete audit and a dedicated version for the US market, compliant with GDPR and American accessibility standards (ADA/WCAG).
On the tech side
We developed and integrated an immersive digital experience within Guerlain’s Salesforce Commerce Cloud (SFCC) ecosystem.
We designed custom front-end components, animations, and fully responsive full-screen layouts. We also developed a dedicated translation management tool to streamline content deployment and maintenance.
The main challenge was to faithfully translate an ambitious art direction within a constrained and evolving technical environment. We implemented dynamic adaptation mechanisms, custom deployment scripts, and optimized cache management.