Lacoste
Lacoste
Unleash Your Creativity — Lacoste’s member experience co-creation tool
Merci-Michel defined the concept and interface. Our role was to make it work seamlessly. An online drawing tool requires a rendering engine capable of following every gesture without lag, applying each stroke to the right place on the garment, and handling as many simultaneous sessions as the Lacoste community can generate on launch day.
Velours ensured a smooth navigation experience for authenticated users across the different platforms, as well as an engaging homepage.
A fascinating collaboration for an iconic brand, enabling users to reimagine Lacoste’s iconic polo through the configurator developed by Merci-Michel.
On the Tech Side
Development of a React.js landing page in partnership with Merci-Michel.
The experience was designed for international deployment, with structured translation management and extensive asset optimization to ensure fast load times across all markets.
The project had to deliver a smooth and consistent experience worldwide, regardless of language, device, or connection quality.
We also integrated and secured the authentication system while preserving a simple user journey and the landing page’s overall performance.